Branding, Package Design, Logotype Design, Pattern Design, Screenprinting
Thinx period underwear offer a sleek, sustainable, and convenient alternative to traditional tampons and pads for the modern woman. This packaging concept for Thinx period underwear is driven by the idea that your period doesn’t have to be something you dread but rather something that is beautiful and part of your humanity. Incorporating patterns of vaginas inspired by modern art help to visually communicate this message. Restricting the patterns to the inside of the re-usable bags used to package the product are a nod to the sleek and inconspicuous design of the underwear on the outside and how they are able to function for their intended purpose on the inside. The bags they come in can also be used for storing the underwear and have color coded drawstrings to quickly indicate if they are for light, medium, or heavy flow.